The ‘real thing’: branding authenticity in the luxury wine trade

Michael Beverland

Research output: Contribution to journal › Article › peer-review

447 Citations (SciVal)

Original language	English
Pages (from-to)	251-258
Journal	Journal of Business Research
Volume	59
Issue number	2
DOIs	https://doi.org/10.1016/j.jbusres.2005.04.007
Publication status	Published - 1 Feb 2006

Access to Document

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