The psychology of attitudes and attitude change

Gregory R. Maio, Geoffrey Haddock

Research output: Book/ReportBook

170 Citations (Scopus)

Abstract

Written by two world-leading academics in the field of attitudes research, is a brand new textbook that gets to the very heart of this fascinating and far-reaching field. Greg Maio and Geoffrey Haddock describe how scientific methods have been used to better understand attitudes and how they change. With the aid of a few helpful metaphors, the text provides readers with a grasp of the fundamental concepts for understanding attitudes and an appreciation of the scientific challenges that lay ahead.

Original languageEnglish
Place of PublicationLondon, U. K.
PublisherSage Publications
Number of pages276
ISBN (Electronic)9781446214299
ISBN (Print)9781412929752
DOIs
Publication statusPublished - 1 Jan 2010

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Psychology(all)

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