The origin and evolution of brand equity idea: the story so far (1945-1990)

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 20 Jun 2017
Event	CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business - University of York, York, UK United Kingdom Duration: 20 Jun 2017 → 20 Jun 2017 https://www.york.ac.uk/management/centres/cegbi/events/cegbi_events_archive/cegbi_events_2016-17/cegbi_brands_workshop/

Conference	CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business
Country/Territory	UK United Kingdom
City	York
Period	20/06/17 → 20/06/17
Internet address	https://www.york.ac.uk/management/centres/cegbi/events/cegbi_events_archive/cegbi_events_2016-17/cegbi_brands_workshop/

Cite this

@conference{f334a6d0c1904a959dad376ee7e7c0d5,

title = "The origin and evolution of brand equity idea: the story so far (1945-1990)",

author = "Zoe Lee and Haiming Hang and Michael Beverland",

year = "2017",

month = jun,

day = "20",

language = "English",

note = "CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business ; Conference date: 20-06-2017 Through 20-06-2017",

url = "https://www.york.ac.uk/management/centres/cegbi/events/cegbi_events_archive/cegbi_events_2016-17/cegbi_brands_workshop/",

}