The origin and evolution of brand equity idea: the story so far (1945-1990)

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 20 Jun 2017
EventCEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business - University of York, York, UK United Kingdom
Duration: 20 Jun 201720 Jun 2017
https://www.york.ac.uk/management/centres/cegbi/events/cegbi_events_archive/cegbi_events_2016-17/cegbi_brands_workshop/

Conference

ConferenceCEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business
Country/TerritoryUK United Kingdom
CityYork
Period20/06/1720/06/17
Internet address

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