The origin and evolution of brand equity idea: the story so far (1945-1990)

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 20 Jun 2017
EventCEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business - University of York, York, UK United Kingdom
Duration: 20 Jun 201720 Jun 2017
https://www.york.ac.uk/management/centres/cegbi/events/cegbi_events_archive/cegbi_events_2016-17/cegbi_brands_workshop/

Conference

ConferenceCEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business
CountryUK United Kingdom
CityYork
Period20/06/1720/06/17
Internet address

Cite this

Lee, Z., Hang, H., & Beverland, M. (2017). The origin and evolution of brand equity idea: the story so far (1945-1990). Paper presented at CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, York, UK United Kingdom.