The origin and evolution of brand equity idea: the story so far (1945-1990)

Zoe Lee, Haiming Hang, Michael Beverland

Research output: Contribution to conferencePaper

Cite this

Lee, Z., Hang, H., & Beverland, M. (2017). The origin and evolution of brand equity idea: the story so far (1945-1990). Paper presented at CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, York, UK United Kingdom.

The origin and evolution of brand equity idea: the story so far (1945-1990). / Lee, Zoe; Hang, Haiming; Beverland, Michael.

2017. Paper presented at CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, York, UK United Kingdom.

Research output: Contribution to conferencePaper

Lee, Z, Hang, H & Beverland, M 2017, 'The origin and evolution of brand equity idea: the story so far (1945-1990)' Paper presented at CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, York, UK United Kingdom, 20/06/17 - 20/06/17, .
Lee Z, Hang H, Beverland M. The origin and evolution of brand equity idea: the story so far (1945-1990). 2017. Paper presented at CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, York, UK United Kingdom.
Lee, Zoe ; Hang, Haiming ; Beverland, Michael. / The origin and evolution of brand equity idea: the story so far (1945-1990). Paper presented at CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business, York, UK United Kingdom.
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title = "The origin and evolution of brand equity idea: the story so far (1945-1990)",
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note = "CEGBI workshop: Interdisciplinary Approaches to the Study of Brands in Business ; Conference date: 20-06-2017 Through 20-06-2017",
url = "https://www.york.ac.uk/management/centres/cegbi/events/cegbi_events_archive/cegbi_events_2016-17/cegbi_brands_workshop/",

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