The new retailer

Jens Nordfält

doi:10.1016/j.jretconser.2016.07.010

The new retailer

Jens Nordfält

Management

Hakon Swenson Research Foundation
Stockholm School of Economics

Research output: Contribution to journal › Article › peer-review

2 Citations (SciVal)

160 Downloads (Pure)

Abstract

Retailers have a potentially great impact on the surrounding society. The retail store and the assortment it carries is often the interface between a manufacturing company and the consumer. The majority of all purchase decision are influenced in the store, meaning that the assortment provided does not only put a limit to what can be sold, but the way it is presented also influences what will be chosen from the selection.

Original language	English
Pages (from-to)	309-310
Number of pages	2
Journal	Journal of Retailing and Consumer Services
Volume	34
Early online date	3 Sept 2016
DOIs	https://doi.org/10.1016/j.jretconser.2016.07.010
Publication status	Published - 1 Jan 2017

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10.1016/j.jretconser.2016.07.010

The new retailer, Jens NordfältAccepted author manuscript, 42.4 KBLicence: CC BY-NC-ND

Jens Nordfalt
- J.G.Nordfaltbath.acuk
- Management - Professor
- Marketing, Business & Society - Professor
Person: Research & Teaching

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The new retailer

Abstract

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