Abstract
Retailers have a potentially great impact on the surrounding society. The retail store and the assortment it carries is often the interface between a manufacturing company and the consumer. The majority of all purchase decision are influenced in the store, meaning that the assortment provided does not only put a limit to what can be sold, but the way it is presented also influences what will be chosen from the selection.
Original language | English |
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Pages (from-to) | 309-310 |
Number of pages | 2 |
Journal | Journal of Retailing and Consumer Services |
Volume | 34 |
Early online date | 3 Sept 2016 |
DOIs | |
Publication status | Published - 1 Jan 2017 |