The new retailer

Research output: Contribution to journalArticlepeer-review

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Retailers have a potentially great impact on the surrounding society. The retail store and the assortment it carries is often the interface between a manufacturing company and the consumer. The majority of all purchase decision are influenced in the store, meaning that the assortment provided does not only put a limit to what can be sold, but the way it is presented also influences what will be chosen from the selection.
Original languageEnglish
Pages (from-to)309-310
Number of pages2
JournalJournal of Retailing and Consumer Services
Early online date3 Sept 2016
Publication statusPublished - 1 Jan 2017


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