Retailers have a potentially great impact on the surrounding society. The retail store and the assortment it carries is often the interface between a manufacturing company and the consumer. The majority of all purchase decision are influenced in the store, meaning that the assortment provided does not only put a limit to what can be sold, but the way it is presented also influences what will be chosen from the selection.
|Number of pages||2|
|Journal||Journal of Retailing and Consumer Services|
|Early online date||3 Sept 2016|
|Publication status||Published - 1 Jan 2017|
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- Management - Professor
- Marketing, Business & Society
Person: Research & Teaching