The nature of trust in brands: a psychosocial model

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117 Citations (SciVal)

Original language	English
Pages (from-to)	988-998
Number of pages	11
Journal	European Journal of Marketing
Volume	41
Issue number	9-10
DOIs	https://doi.org/10.1108/03090560710773309
Publication status	Published - 2007

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title = "The nature of trust in brands: a psychosocial model",

author = "Richard Elliott and Natalia Yannopoulou",

year = "2007",

doi = "10.1108/03090560710773309",

language = "English",

volume = "41",

pages = "988--998",

journal = "European Journal of Marketing",

issn = "0309-0566",

publisher = "Emerald Publishing",

number = "9-10",

}

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T2 - a psychosocial model

AU - Elliott, Richard

AU - Yannopoulou, Natalia

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JO - European Journal of Marketing

JF - European Journal of Marketing

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