The nature of trust in brands: a psychosocial model

Richard Elliott, Natalia Yannopoulou

Research output: Contribution to journalArticle

64 Citations (Scopus)
Original languageEnglish
Pages (from-to)988-998
Number of pages11
JournalEuropean Journal of Marketing
Volume41
Issue number9-10
DOIs
Publication statusPublished - 2007

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