The nature of trust in brands

a psychosocial model

Richard Elliott, Natalia Yannopoulou

Research output: Contribution to journalArticle

60 Citations (Scopus)
Original languageEnglish
Pages (from-to)988-998
Number of pages11
JournalEuropean Journal of Marketing
Volume41
Issue number9-10
DOIs
Publication statusPublished - 2007

Cite this

The nature of trust in brands : a psychosocial model. / Elliott, Richard; Yannopoulou, Natalia.

In: European Journal of Marketing, Vol. 41, No. 9-10, 2007, p. 988-998.

Research output: Contribution to journalArticle

Elliott, Richard ; Yannopoulou, Natalia. / The nature of trust in brands : a psychosocial model. In: European Journal of Marketing. 2007 ; Vol. 41, No. 9-10. pp. 988-998.
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