The nature of trust in brands: a psychosocial model

Richard Elliott, Natalia Yannopoulou

Research output: Contribution to journal › Article › peer-review

105 Citations (SciVal)

Original language	English
Pages (from-to)	988-998
Number of pages	11
Journal	European Journal of Marketing
Volume	41
Issue number	9-10
DOIs	https://doi.org/10.1108/03090560710773309
Publication status	Published - 2007

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