The Mind and Heart of Resonance: The Role of Cognition and Emotions in Frame Effectiveness

Research output: Contribution to journalArticle

30 Citations (Scopus)

Abstract

This article synthesizes the large and burgeoning literature on framing to unpack how frames achieve resonance with an audience. The analysis identifies two main resonance types: cognitive, based on an appeal to audiences’ beliefs and understandings, and emotional, based on an appeal to audiences’ feelings, passions, and aspirations. For each type, this paper delves into distinct mechanisms, applications, and outcomes to shed light on the complex bases for audiences’ reactions to framing and the factors that can hinder or favour resonance. Applications for this conceptualization of resonance and future venues of research are identified and discussed.

Original languageEnglish
Pages (from-to)711-738
Number of pages28
JournalJournal of management studies
Volume54
Issue number5
Early online date12 May 2017
DOIs
Publication statusPublished - 5 Jul 2017

Keywords

  • audiences
  • cognition
  • emotions
  • framing
  • resonance

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management
  • Management of Technology and Innovation

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