The measurement of habit

Bas Verplanken, Vemund Myrbakk, Erik Rudi

Research output: Chapter in Book/Report/Conference proceedingChapter

48 Citations (Scopus)
Original languageEnglish
Title of host publicationThe Routines of Decision Making
PublisherTaylor and Francis
Number of pages18
ISBN (Print)9781410610652
Publication statusPublished - 1 Jan 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Verplanken, B., Myrbakk, V., & Rudi, E. (2014). The measurement of habit. In The Routines of Decision Making (pp. 231-248). Taylor and Francis.