The measurement of habit

B Verplanken, V Myrbakk, E Rudi

Research output: Chapter or section in a book/report/conference proceedingChapter or section


(from the chapter) We seldom do things for the first time. Most of our everyday behaviors are recurrences or variants of behaviors we have previously executed, most of which numerous times. Given the prevalence of repeated over new behavior, there is good reason to pay more systematic attention to constructs like past behavior, repetitive choices, experience, routines, and habit. This chapter focuses on habits and addresses in particular the issue of the measurement of habit strength. We first discuss the habit construct in more detail and give a brief summary of some work that has been done on habits. We then review four instruments to measure habit strength. Finally, a study is presented in which these measures were used simultaneously. (PsycINFO Database Record (c) 2006 APA, all rights reserved)
Original languageEnglish
Title of host publicationThe routines of decision making.
Place of PublicationMahwah, NJ
PublisherLawrence Erlbaum
Number of pages17
ISBN (Print)0-8058-4613-1 (hardcover)
Publication statusPublished - 2005

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