The jeans that don’t fit: marketing cheap jeans in Brazil

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationGlobal Denim
EditorsD. Miller, S. Woodward
Place of PublicationOxford, U. K.
PublisherBerg Publishers
Pages181-197
ISBN (Print)9781847886323
Publication statusPublished - 1 Nov 2010

Cite this

Pinheiro Machado, R. (2010). The jeans that don’t fit: marketing cheap jeans in Brazil. In D. Miller, & S. Woodward (Eds.), Global Denim (pp. 181-197). Berg Publishers.