The Influence of Music Liking in Advertisements on Purchase Intention: The Role of Positive Brand Attitudes, Music Mode, and Music Tempo

Liu Gordon, Morteza Abolhasani, Haiming Hang

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 24 Jun 2021
Event	International Conference on Research in Advertising - Bordeaux, France Duration: 24 Jun 2021 → 26 Jun 2021 https://10times.com/icoria-bordeaux

Conference	International Conference on Research in Advertising
Abbreviated title	ICORIA 2021
Country/Territory	France
City	Bordeaux
Period	24/06/21 → 26/06/21
Internet address	https://10times.com/icoria-bordeaux

Cite this

@conference{817c26a2624840edaff8142730b9b5ae,

title = "The Influence of Music Liking in Advertisements on Purchase Intention: The Role of Positive Brand Attitudes, Music Mode, and Music Tempo",

author = "Liu Gordon and Morteza Abolhasani and Haiming Hang",

year = "2021",

month = jun,

day = "24",

language = "English",

note = "International Conference on Research in Advertising, ICORIA 2021 ; Conference date: 24-06-2021 Through 26-06-2021",

url = "https://10times.com/icoria-bordeaux",

}