"The Influence of Music Liking in Advertisements on Purchase Intention: The Role of Positive Brand Attitudes, Music Mode, and Music Tempo

Liu Gordon, Morteza Abolhasani, Haiming Hang

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationICORIA 2021
Publication statusAcceptance date - Jun 2021

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