The influence of in-store experiential events on shopping value perceptions and shopping behavior

Sean Sands, Harman Oppewal, Michael Beverland

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	298-303
Journal	Advances in Consumer Research
Volume	35
Publication status	Published - 2007

Cite this

@article{052b8914ec3a448bb100bed4150eb314,

title = "The influence of in-store experiential events on shopping value perceptions and shopping behavior",

author = "Sean Sands and Harman Oppewal and Michael Beverland",

year = "2007",

language = "English",

volume = "35",

pages = "298--303",

journal = "Advances in Consumer Research",

publisher = "Association for Consumer Research",

}