| Original language | English |
|---|---|
| Pages (from-to) | 249-273 |
| Number of pages | 25 |
| Journal | Psychology and Marketing |
| Volume | 20 |
| Issue number | 3 |
| Publication status | Published - 2003 |
The influence of gender on mood effects in advertising
Brett Martin
Research output: Contribution to journal › Article › peer-review
76
Citations
(SciVal)