The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand

Brett Martin, C Kwai-Choi Lee, F Yang

Research output: Contribution to journalArticlepeer-review

99 Citations (Scopus)
Original languageEnglish
Pages (from-to)27-37
Number of pages11
JournalJournal of Advertising
Volume33
Issue number4
Publication statusPublished - 2004

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