The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand

Brett Martin, C Kwai-Choi Lee, F Yang

Research output: Contribution to journal › Article › peer-review

128 Citations (SciVal)

Cite this

@article{891847c1d06d431284514e1d8dcf4897,

title = "The influence of ad model ethnicity and self-referencing on attitudes: evidence from New Zealand",

author = "Brett Martin and {Kwai-Choi Lee}, C and F Yang",

year = "2004",

language = "English",

volume = "33",

pages = "27--37",

journal = "Journal of Advertising",

publisher = "M.E. Sharpe Inc.",

number = "4",

}