The importance of brand experiences for understanding the communication effects of events

Lia Zarantonello, Bernd H. Schmitt

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2010
Event	39th European Marketing Association Conference - Copenhagen , Denmark Duration: 1 Jun 2010 → 4 Jun 2010

Conference	39th European Marketing Association Conference
Country/Territory	Denmark
Period	1/06/10 → 4/06/10

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