The importance of brand experiences for understanding the communication effects of events

Lia Zarantonello, Bernd H. Schmitt

Research output: Contribution to conferencePaperpeer-review

Original languageEnglish
Publication statusPublished - 2010
Event39th European Marketing Association Conference - Copenhagen , Denmark
Duration: 1 Jun 20104 Jun 2010

Conference

Conference39th European Marketing Association Conference
CountryDenmark
Period1/06/104/06/10

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