The implicit influence of bimodal brand placement on children: information integration or information interference?

Research output: Contribution to journal › Article › peer-review

20 Citations (SciVal)

Original language	English
Pages (from-to)	465-484
Journal	International Journal of Advertising
Volume	31
Issue number	3
DOIs	https://doi.org/10.2501/IJA-31-3-465-484
Publication status	Published - 2012

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title = "The implicit influence of bimodal brand placement on children: information integration or information interference?",

author = "Haiming Hang",

year = "2012",

doi = "10.2501/IJA-31-3-465-484",

language = "English",

volume = "31",

pages = "465--484",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "Taylor and Francis",

number = "3",

}

TY - JOUR

T1 - The implicit influence of bimodal brand placement on children

T2 - information integration or information interference?

AU - Hang, Haiming

PY - 2012

Y1 - 2012

UR - https://www.scopus.com/pages/publications/84865168483

UR - http://dx.doi.org/10.2501/IJA-31-3-465-484

U2 - 10.2501/IJA-31-3-465-484

DO - 10.2501/IJA-31-3-465-484

M3 - Article

SN - 0265-0487

VL - 31

SP - 465

EP - 484

JO - International Journal of Advertising

JF - International Journal of Advertising

IS - 3

ER -