The implicit influence of bimodal brand placement on children: information integration or information interference?

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19 Citations (SciVal)

Original language	English
Pages (from-to)	465-484
Journal	International Journal of Advertising
Volume	31
Issue number	3
DOIs	https://doi.org/10.2501/IJA-31-3-465-484
Publication status	Published - 2012

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title = "The implicit influence of bimodal brand placement on children: information integration or information interference?",

author = "Haiming Hang",

year = "2012",

doi = "10.2501/IJA-31-3-465-484",

language = "English",

volume = "31",

pages = "465--484",

journal = "International Journal of Advertising",

issn = "0265-0487",

publisher = "NTC Publications Ltd.",

number = "3",

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T2 - information integration or information interference?

AU - Hang, Haiming

PY - 2012

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JF - International Journal of Advertising

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