| Original language | English |
|---|---|
| Pages (from-to) | 193-216 |
| Number of pages | 24 |
| Journal | International Journal of Quality and Standards |
| Volume | 1 |
| Issue number | 1 |
| Publication status | Published - 2007 |
The impact of quality standards on brand image and firm attractiveness: a literature review
Ekant Veer
Research output: Contribution to journal › Article › peer-review