Original language | English |
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Pages (from-to) | 193-216 |
Number of pages | 24 |
Journal | International Journal of Quality and Standards |
Volume | 1 |
Issue number | 1 |
Publication status | Published - 2007 |
The impact of quality standards on brand image and firm attractiveness: a literature review
Ekant Veer
Research output: Contribution to journal › Article › peer-review