Possible ways to enhance environmental sustainability involve encouraging people to change their life-style towards more eco-conscious behaviour using information campaigns and price-based instruments. This introduces the questions of 1) how Governments should efficiently incentivise people to behave environmentally friendly (e.g. nudging vs mandatory policies); and, 2) how people react to different policy measures according to their underlying motivations. The purpose of this analysis is to shed light on these particular aspects of policy design and to analyze the conditions under which ethical considerations – i.e. environmental morale – matter in environmental contexts.
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- intrinsic motivation
- extrinsic motivation
- environmental morale