The Impact of Gender on Marketing Practice

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	4
Journal	Marketing Practice: Applied Marketing Science
Volume	4
Issue number	5
DOIs	https://doi.org/10.1108/jmpams.1998.15504eaa.001
Publication status	Published - 1 Aug 1998

Access to Document

@article{5c511f00dc8e4c59965133b8d4a6c3d7,

title = "The Impact of Gender on Marketing Practice",

author = "Miriam Catterall and Pauline Maclaran and Lorna Stevens",

year = "1998",

month = aug,

day = "1",

doi = "10.1108/jmpams.1998.15504eaa.001",

language = "English",

volume = "4",

journal = "Marketing Practice: Applied Marketing Science",

issn = "1355-2538",

publisher = "Emerald Group Publishing Ltd.",

number = "5",

}

TY - JOUR

T1 - The Impact of Gender on Marketing Practice

AU - Catterall, Miriam

AU - Maclaran, Pauline

AU - Stevens, Lorna

PY - 1998/8/1

Y1 - 1998/8/1

U2 - 10.1108/jmpams.1998.15504eaa.001

DO - 10.1108/jmpams.1998.15504eaa.001

M3 - Article

SN - 1355-2538

VL - 4

JO - Marketing Practice: Applied Marketing Science

JF - Marketing Practice: Applied Marketing Science

IS - 5

M1 - 4

ER -