The Impact of Gender on Marketing Practice

Miriam Catterall, Pauline Maclaran, Lorna Stevens

Research output: Contribution to journal › Article › peer-review

Original language	English
Article number	4
Journal	Marketing Practice: Applied Marketing Science
Volume	4
Issue number	5
DOIs	https://doi.org/10.1108/jmpams.1998.15504eaa.001
Publication status	Published - 1 Aug 1998

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title = "The Impact of Gender on Marketing Practice",

author = "Miriam Catterall and Pauline Maclaran and Lorna Stevens",

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