The impact of B2C commerce on traditional B2B warehousing

Evangelos Giannikas, Philip Woodall, Duncan McFarlane, Wenrong Lu

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

PURPOSE With the emergence of electronic commerce, traditional warehousing companies are increasingly required to offer services to clients doing B2C commerce. This challenges both existing operations and information systems as they are often designed to support more traditional B2B commerce. As a result, it is important for warehousing companies to understand the special requirements of B2C commerce in order to appropriately design and adapt their operations. In this paper we study this issue and propose a model for examining the similarities and differences between B2B and B2C warehousing.

DESIGN A two-stage methodology is used in this study. We first develop a theoretical model based on existing literature, to examine the similarities and differences between B2B and B2C warehousing. In the second stage, the model is used to study the impact of B2B and B2C commerce on key warehousing operations (i.e. receiving, storing, picking, shipping, other value-added services) and on supportive activities (e.g. performance evaluation, technology and equipment). In order to study this impact, data is collected using two research methods –practitioner interviews and direct observations at a case company offering both B2B and B2C offering.

FINDINGS This study highlights the different requirements and needs B2B and B2C commerce have in terms of warehousing services. It shows how the different nature of B2B and B2C commerce affects different elements of warehousing. It also illustrates the fact that operations and information systems designed for B2B warehousing are not always suitable for B2C.

VALUE Existing frameworks and tools for warehouse design and management do not recognise the differences between B2B and B2C warehousing. Moreover, the model proposed in this paper itself can be used as a tool for studying specific B2B and B2C projects and examining how existing operations have to adapt to satisfy them.

RESEARCH IMPLICATIONS This research study opens up a new area of investigation into how to adapt existing B2B operations and information systems to also cater for B2C customers (and the opposite). Data collection was conducted using interviews and observations, and there could be differences in different countries and industries. Future research could use a surveybased methodology to validate the model using the warehouse managers’ view on the impact the type of commerce has on warehousing.

PRACTICAL IMPLICATIONS The results of this study indicate that even though the differences between B2B and B2C warehousing are significant, there are opportunities for effectively servicing both types of
22nd ISL 2017 Ljubljana, Slovenia, 9 – 12th July 2017
commerce within the same warehouse. The model can be used to understand the challenges that will be faced by companies willing to offer both types of services
LanguageEnglish
Title of host publicationISL 2017: 22nd International Symposium on Logistics
EditorsK. S. Pawar, A. Potter, A. Lisec
PublisherNottingham University Business School
Pages375 - 383
Number of pages9
ISBN (Print)13 9780853583196
StatusPublished - 10 Jul 2017

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Commerce
Warehousing
Information systems
Warehouse
Methodology
Managers
Servicing
Industry
Research methods
Impact studies
Data collection
Electronic commerce
Value-added services
Shipping
Slovenia
Performance evaluation

Cite this

Giannikas, E., Woodall, P., McFarlane, D., & Lu, W. (2017). The impact of B2C commerce on traditional B2B warehousing. In K. S. Pawar, A. Potter, & A. Lisec (Eds.), ISL 2017: 22nd International Symposium on Logistics (pp. 375 - 383). Nottingham University Business School.

The impact of B2C commerce on traditional B2B warehousing. / Giannikas, Evangelos; Woodall, Philip; McFarlane, Duncan; Lu, Wenrong.

ISL 2017: 22nd International Symposium on Logistics. ed. / K. S. Pawar; A. Potter; A. Lisec. Nottingham University Business School, 2017. p. 375 - 383.

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Giannikas, E, Woodall, P, McFarlane, D & Lu, W 2017, The impact of B2C commerce on traditional B2B warehousing. in KS Pawar, A Potter & A Lisec (eds), ISL 2017: 22nd International Symposium on Logistics. Nottingham University Business School, pp. 375 - 383.
Giannikas E, Woodall P, McFarlane D, Lu W. The impact of B2C commerce on traditional B2B warehousing. In Pawar KS, Potter A, Lisec A, editors, ISL 2017: 22nd International Symposium on Logistics. Nottingham University Business School. 2017. p. 375 - 383.
Giannikas, Evangelos ; Woodall, Philip ; McFarlane, Duncan ; Lu, Wenrong. / The impact of B2C commerce on traditional B2B warehousing. ISL 2017: 22nd International Symposium on Logistics. editor / K. S. Pawar ; A. Potter ; A. Lisec. Nottingham University Business School, 2017. pp. 375 - 383
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