The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands

Research output: Book/Report › Book

Original language	English
Place of Publication	Henley-on-Thames, U. K.
Publisher	World Advertising Research Centre (WARC)
ISBN (Print)	9781841160931
Publication status	Published - 2001

Name	Admap Monograph
No.	7

Cite this

@book{3dc7ee87de904b1da8a7ef09163fe49e,

title = "The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands",

author = "Heath, \{R. G.\}",

year = "2001",

language = "English",

isbn = "9781841160931",

series = "Admap Monograph",

publisher = "World Advertising Research Centre (WARC)",

number = "7",

}