| Original language | English |
|---|---|
| Place of Publication | Henley-on-Thames, U. K. |
| Publisher | World Advertising Research Centre (WARC) |
| ISBN (Print) | 9781841160931 |
| Publication status | Published - 2001 |
Publication series
| Name | Admap Monograph |
|---|---|
| No. | 7 |
The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands
R. G. Heath
Research output: Book/Report › Book