The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands

R. G. Heath

Research output: Book/ReportBook

Original languageEnglish
Place of PublicationHenley-on-Thames, U. K.
PublisherWorld Advertising Research Centre (WARC)
ISBN (Print)9781841160931
Publication statusPublished - 2001

Publication series

NameAdmap Monograph
No.7

Cite this

Heath, R. G. (2001). The Hidden Power of Advertising: How Low Involvement Processing Influences the Way We Choose Brands. (Admap Monograph; No. 7). World Advertising Research Centre (WARC).