The Handbook of Brand Management Scales

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24 Citations (SciVal)

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@book{ff86dce238a84eb3bd703a475d88818a,

title = "The Handbook of Brand Management Scales",

author = "Lia Zarantonello and Veronique Pauwels-Delassus",

year = "2015",

month = jul,

day = "30",

doi = "10.4324/9781315813998",

language = "English",

isbn = "9780415742955",

publisher = "Routledge",

address = "UK United Kingdom",

}

TY - BOOK

T1 - The Handbook of Brand Management Scales

AU - Zarantonello, Lia

AU - Pauwels-Delassus, Veronique

PY - 2015/7/30

Y1 - 2015/7/30

UR - http://www.routledge.com

UR - https://www.routledge.com/products/9780415742955

U2 - 10.4324/9781315813998

DO - 10.4324/9781315813998

M3 - Book

SN - 9780415742955

BT - The Handbook of Brand Management Scales

PB - Routledge

CY - London, U. K.

ER -