The Handbook of Brand Management Scales

Lia Zarantonello, Veronique Pauwels-Delassus

Research output: Book/ReportBook

11 Citations (Scopus)
Original languageEnglish
Place of PublicationLondon, U. K.
PublisherRoutledge
Number of pages310
ISBN (Print)9780415742955
Publication statusPublished - 30 Jul 2015

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