The Handbook of Brand Management Scales

Lia Zarantonello, Veronique Pauwels-Delassus

Research output: Book/ReportBook

8 Citations (Scopus)
Original languageEnglish
Place of PublicationLondon, U. K.
PublisherRoutledge
Number of pages310
ISBN (Print)9780415742955
Publication statusPublished - 30 Jul 2015

Cite this

Zarantonello, L., & Pauwels-Delassus, V. (2015). The Handbook of Brand Management Scales. London, U. K.: Routledge.