| Original language | English |
|---|---|
| Place of Publication | London, U. K. |
| Publisher | Routledge |
| Number of pages | 310 |
| ISBN (Print) | 9780415742955 |
| Publication status | Published - 30 Jul 2015 |
The Handbook of Brand Management Scales
Lia Zarantonello, Veronique Pauwels-Delassus
Research output: Book/Report › Book
22
Citations
(SciVal)