The “glasshouse effect”: women in marketing management

Pauline Maclaran; Lorna Stevens; Miriam Catterall

doi:10.1108/02634509710193145

The “glasshouse effect”: women in marketing management

Pauline Maclaran
, Lorna Stevens
, Miriam Catterall

Management

Queen's University Belfast
Ulster University

Research output: Contribution to journal › Article › peer-review

17 Citations (SciVal)

Abstract

Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.

Original language	English
Pages (from-to)	309-317
Number of pages	9
Journal	Journal of Marketing Practice: Applied Marketing Science
Volume	4
Issue number	5
DOIs	https://doi.org/10.1108/02634509710193145
Publication status	Published - 1 Dec 1997

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 5 Gender Equality

Keywords

Feminism
Gender
Management theory
Marketing management

ASJC Scopus subject areas

Marketing

Access to Document

10.1108/02634509710193145

Cite this

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title = "The {\textquotedblleft}glasshouse effect{\textquotedblright}: women in marketing management",

abstract = "Explores the {\textquotedblleft}glasshouse effect{\textquotedblright} that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as {\textquotedblleft}feminine{\textquotedblright} in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase {\textquotedblleft}the glass ceiling{\textquotedblright}, but also horizontal, and are consequently more appropriately encapsulated in the image of a {\textquotedblleft}glasshouse{\textquotedblright}, a colloquial term for a prison.",

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N2 - Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.

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KW - Management theory

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The “glasshouse effect”: women in marketing management

Abstract

UN SDGs

Keywords

ASJC Scopus subject areas

Access to Document

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