The “glasshouse effect”: women in marketing management

Pauline Maclaran, Lorna Stevens, Miriam Catterall

Research output: Contribution to journalArticle

11 Citations (Scopus)

Abstract

Explores the “glasshouse effect” that women marketing managers may experience as they carry out their marketing roles. Addresses, specifically, the invisible organizational environments which constrict and stifle values which are traditionally perceived as “feminine” in the workplace. Research with women in marketing management indicates that these barriers are not only vertical, as implied by the phrase “the glass ceiling”, but also horizontal, and are consequently more appropriately encapsulated in the image of a “glasshouse”, a colloquial term for a prison.

Original languageEnglish
Pages (from-to)309-317
Number of pages9
JournalMarketing Intelligence & Planning
Volume15
Issue number7
DOIs
Publication statusPublished - 1 Dec 1997

Keywords

  • Feminism
  • Gender
  • Management theory
  • Marketing management

ASJC Scopus subject areas

  • Marketing

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