| Original language | English |
|---|---|
| Pages (from-to) | 747-756 |
| Number of pages | 10 |
| Journal | Journal of the Academy of Marketing Science |
| Volume | 51 |
| Issue number | 4 |
| Early online date | 1 Jun 2023 |
| DOIs | |
| Publication status | Published - 31 Jul 2023 |
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing
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