Original language | English |
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Pages (from-to) | 747-756 |
Number of pages | 10 |
Journal | Journal of the Academy of Marketing Science |
Volume | 51 |
Issue number | 4 |
Early online date | 1 Jun 2023 |
DOIs | |
Publication status | Published - 31 Jul 2023 |
ASJC Scopus subject areas
- Business and International Management
- Economics and Econometrics
- Marketing