The food production–consumption chain: fighting food insecurity, loss, and waste with technology

Dhruv Grewal, Abhijit Guha, Stephanie M. Noble, Kara Bentley

Research output: Contribution to journalArticlepeer-review

6 Citations (SciVal)

Abstract

The UN’s Sustainable Development Goal (SDG) 12 seeks to achieve sustainable food production and consumption, including reduced food loss and waste; SDG 2 proposes the goal of zero hunger. In pursuit of these goals, technology arguably has a central role, at every level of the food value chain. To establish this role, the authors identify and examine current technologies aimed at increasing food production and suitably redistributing unused food, as tactics to combat food loss and waste, with the shared end goal of reducing food insecurity. A proposed 2 × 2 typology illustrates how existing technologies can influence food production, distribution, and consumption, as well as influence the stakeholders in the food production–consumption chain. These insights also inform a research and development agenda pertaining to the need for technology applications that can increase food production and/or reduce food waste effectively enough to achieve the goal of zero hunger.
Original languageEnglish
Pages (from-to)1412-1430
JournalJournal of the Academy of Marketing Science
Volume52
Early online date7 Aug 2024
DOIs
Publication statusPublished - 31 Oct 2024

Data Availability Statement

Results available upon request.

Funding

University of Bath Tecnológico de Monterrey

Keywords

  • Food insecurity
  • Food production
  • Food waste
  • Sustainability
  • Technology

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

Fingerprint

Dive into the research topics of 'The food production–consumption chain: fighting food insecurity, loss, and waste with technology'. Together they form a unique fingerprint.

Cite this