Abstract
This manuscript draws attention to the dawn of the Fifth Industrial Revolution (5IR) and highlights its potential for addressing a host of issues within retail and service domains. With a retailing and service perspective, the authors outline the meaning of the 5IR, according to a 2 × 2 framework that categorizes retailers and service providers by their embrace of human–machine collaborations. They also propose an expanded definition of stakeholders in the 5IR (companies, employees, customers, and society). Merging digital, physical, and biological technologies promises enhanced well-being for societal actors across the board. By outlining these likely implications of the 5IR for retailing and services, this article establishes a roadmap for how the (r)evolution is likely to progress and offers a set of key research questions that emerge as a result.
Original language | English |
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Pages (from-to) | 199-208 |
Number of pages | 10 |
Journal | Journal of Retailing |
Volume | 98 |
Issue number | 2 |
Early online date | 9 May 2022 |
DOIs | |
Publication status | Published - 30 Jun 2022 |
Keywords
- Fifth Industrial Revolution
- Fourth Industrial Revolution
- Human-machine collaboration
- Human-technology collaboration
- Retail revolution
- Service revolution
- Sustainable goals
- Technology
- Well-being
ASJC Scopus subject areas
- Marketing