Original language | English |
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Pages (from-to) | 1106-1121 |
Number of pages | 16 |
Journal | European Journal of Marketing |
Volume | 40 |
Issue number | 9-10 |
DOIs | |
Publication status | Published - 2006 |
The evolution of the empowered consumer
Andrea Davies, Richard Elliott
Research output: Contribution to journal › Article › peer-review
44
Citations
(SciVal)