The evolution of the empowered consumer

Andrea Davies, Richard Elliott

Research output: Contribution to journalArticle

34 Citations (Scopus)
LanguageEnglish
Pages1106-1121
Number of pages16
JournalEuropean Journal of Marketing
Volume40
Issue number9-10
DOIs
StatusPublished - 2006

Cite this

The evolution of the empowered consumer. / Davies, Andrea; Elliott, Richard.

In: European Journal of Marketing, Vol. 40, No. 9-10, 2006, p. 1106-1121.

Research output: Contribution to journalArticle

Davies, Andrea ; Elliott, Richard. / The evolution of the empowered consumer. In: European Journal of Marketing. 2006 ; Vol. 40, No. 9-10. pp. 1106-1121.
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