The dynamics of hybridity in corporate rebranding: the case of British charities

Zoe Lee, Humphrey Bourne

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 29 Apr 2015
Event10th Global Brand Conference, Academy of Marketing - Finland, Turku, UK United Kingdom
Duration: 27 Apr 201529 Apr 2015

Conference

Conference10th Global Brand Conference, Academy of Marketing
CountryUK United Kingdom
CityTurku
Period27/04/1529/04/15

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