The dynamics of hybridity in corporate rebranding: the case of British charities

Zoe Lee, Humphrey Bourne

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 29 Apr 2015
Event	10th Global Brand Conference, Academy of Marketing - Finland, Turku, UK United Kingdom Duration: 27 Apr 2015 → 29 Apr 2015

Conference	10th Global Brand Conference, Academy of Marketing
Country/Territory	UK United Kingdom
City	Turku
Period	27/04/15 → 29/04/15

Cite this

@conference{6fc8e9f1594541b99e5490473e8793ea,

title = "The dynamics of hybridity in corporate rebranding: the case of British charities",

author = "Zoe Lee and Humphrey Bourne",

year = "2015",

month = apr,

day = "29",

language = "English",

note = "10th Global Brand Conference, Academy of Marketing ; Conference date: 27-04-2015 Through 29-04-2015",

}