The dynamics of hybridity in corporate rebranding: the case of British charities

Zoe Lee, Humphrey Bourne

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 29 Apr 2015
Event10th Global Brand Conference, Academy of Marketing - Finland, Turku, UK United Kingdom
Duration: 27 Apr 201529 Apr 2015

Conference

Conference10th Global Brand Conference, Academy of Marketing
CountryUK United Kingdom
CityTurku
Period27/04/1529/04/15

Cite this

Lee, Z., & Bourne, H. (2015). The dynamics of hybridity in corporate rebranding: the case of British charities. Paper presented at 10th Global Brand Conference, Academy of Marketing, Turku, UK United Kingdom.

The dynamics of hybridity in corporate rebranding: the case of British charities. / Lee, Zoe; Bourne, Humphrey.

2015. Paper presented at 10th Global Brand Conference, Academy of Marketing, Turku, UK United Kingdom.

Research output: Contribution to conferencePaper

Lee, Z & Bourne, H 2015, 'The dynamics of hybridity in corporate rebranding: the case of British charities' Paper presented at 10th Global Brand Conference, Academy of Marketing, Turku, UK United Kingdom, 27/04/15 - 29/04/15, .
Lee Z, Bourne H. The dynamics of hybridity in corporate rebranding: the case of British charities. 2015. Paper presented at 10th Global Brand Conference, Academy of Marketing, Turku, UK United Kingdom.
Lee, Zoe ; Bourne, Humphrey. / The dynamics of hybridity in corporate rebranding: the case of British charities. Paper presented at 10th Global Brand Conference, Academy of Marketing, Turku, UK United Kingdom.
@conference{6fc8e9f1594541b99e5490473e8793ea,
title = "The dynamics of hybridity in corporate rebranding: the case of British charities",
author = "Zoe Lee and Humphrey Bourne",
year = "2015",
month = "4",
day = "29",
language = "English",
note = "10th Global Brand Conference, Academy of Marketing ; Conference date: 27-04-2015 Through 29-04-2015",

}

TY - CONF

T1 - The dynamics of hybridity in corporate rebranding: the case of British charities

AU - Lee, Zoe

AU - Bourne, Humphrey

PY - 2015/4/29

Y1 - 2015/4/29

M3 - Paper

ER -