The drivers of customer orientation: an exploration of relational, human resource and procedural tactics

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34 Citations (SciVal)

Original language	English
Pages (from-to)	183-204
Number of pages	22
Journal	Journal of Strategic Marketing
Volume	12
Issue number	3
DOIs	https://doi.org/10.1080/0965254042000262904
Publication status	Published - 2004

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title = "The drivers of customer orientation: an exploration of relational, human resource and procedural tactics",

author = "Carolyn Strong and L Harris",

year = "2004",

doi = "10.1080/0965254042000262904",

language = "English",

volume = "12",

pages = "183--204",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "3",

}

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T1 - The drivers of customer orientation: an exploration of relational, human resource and procedural tactics

AU - Strong, Carolyn

AU - Harris, L

PY - 2004

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DO - 10.1080/0965254042000262904

M3 - Article

SN - 0965-254X

VL - 12

SP - 183

EP - 204

JO - Journal of Strategic Marketing

JF - Journal of Strategic Marketing

IS - 3

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