The drivers of customer orientation: an exploration of relational, human resource and procedural tactics

Carolyn Strong, L Harris

Research output: Contribution to journal › Article › peer-review

32 Citations (SciVal)

Original language	English
Pages (from-to)	183-204
Number of pages	22
Journal	Journal of Strategic Marketing
Volume	12
Issue number	3
Publication status	Published - 2004

Cite this

@article{29fef9bce24a40d995c6c01c910cdf61,

title = "The drivers of customer orientation: an exploration of relational, human resource and procedural tactics",

author = "Carolyn Strong and L Harris",

year = "2004",

language = "English",

volume = "12",

pages = "183--204",

journal = "Journal of Strategic Marketing",

issn = "0965-254X",

publisher = "Routledge",

number = "3",

}