The drivers of customer orientation: an exploration of relational, human resource and procedural tactics

Carolyn Strong, L Harris

Research output: Contribution to journalArticlepeer-review

27 Citations (Scopus)
Original languageEnglish
Pages (from-to)183-204
Number of pages22
JournalJournal of Strategic Marketing
Volume12
Issue number3
Publication statusPublished - 2004

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