TY - JOUR
T1 - The dilemmas of internationalization
T2 - corporate social responsibility in the multinational corporation
AU - Bondy, Krista
AU - Starkey, Ken
PY - 2014/1
Y1 - 2014/1
N2 - We add to the global-local debate by highlighting concerns with the empirical and conceptual validity of the construct 'integrated' as it operates within corporate social responsibility (CSR). We do so by investigating the extent to which foreign national culture and related local issues are incorporated into the CSR policy of 37 multinational corporations, examining strategy development and implementation across global locations. This research suggests that integrated internationalization strategies do not resolve global and local CSR issues. In fact, they reinforce outcomes similar to global strategies, where core issues identified by headquarters are legitimated and local issues are marginalized, an outcome that appears somewhat at odds with the spirit of local responsiveness embedded in CSR thinking.
AB - We add to the global-local debate by highlighting concerns with the empirical and conceptual validity of the construct 'integrated' as it operates within corporate social responsibility (CSR). We do so by investigating the extent to which foreign national culture and related local issues are incorporated into the CSR policy of 37 multinational corporations, examining strategy development and implementation across global locations. This research suggests that integrated internationalization strategies do not resolve global and local CSR issues. In fact, they reinforce outcomes similar to global strategies, where core issues identified by headquarters are legitimated and local issues are marginalized, an outcome that appears somewhat at odds with the spirit of local responsiveness embedded in CSR thinking.
UR - http://www.scopus.com/inward/record.url?scp=84867610351&partnerID=8YFLogxK
UR - http://dx.doi.org/10.1111/j.1467-8551.2012.00840.x
U2 - 10.1111/j.1467-8551.2012.00840.x
DO - 10.1111/j.1467-8551.2012.00840.x
M3 - Article
SN - 1045-3172
VL - 25
SP - 4
EP - 22
JO - British Journal of Management
JF - British Journal of Management
IS - 1
ER -