The dilemmas of internationalization: corporate social responsibility in the multinational corporation

Krista Bondy, Ken Starkey

Research output: Contribution to journalArticle

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Abstract

We add to the global-local debate by highlighting concerns with the empirical and conceptual validity of the construct 'integrated' as it operates within corporate social responsibility (CSR). We do so by investigating the extent to which foreign national culture and related local issues are incorporated into the CSR policy of 37 multinational corporations, examining strategy development and implementation across global locations. This research suggests that integrated internationalization strategies do not resolve global and local CSR issues. In fact, they reinforce outcomes similar to global strategies, where core issues identified by headquarters are legitimated and local issues are marginalized, an outcome that appears somewhat at odds with the spirit of local responsiveness embedded in CSR thinking.
LanguageEnglish
Pages4-22
Number of pages19
JournalBritish Journal of Management
Volume25
Issue number1
Early online date19 Oct 2012
DOIs
StatusPublished - Jan 2014

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Industry
Internationalization
Multinational corporations
Corporate Social Responsibility
Integrated
Strategy development
National cultures
Strategy implementation
Responsiveness
Global strategy
Headquarters
Internationalization strategy

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The dilemmas of internationalization : corporate social responsibility in the multinational corporation. / Bondy, Krista; Starkey, Ken.

In: British Journal of Management, Vol. 25, No. 1, 01.2014, p. 4-22.

Research output: Contribution to journalArticle

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