The dilemmas of internationalization: corporate social responsibility in the multinational corporation

Krista Bondy, Ken Starkey

Research output: Contribution to journalArticlepeer-review

65 Citations (Scopus)
458 Downloads (Pure)

Abstract

We add to the global-local debate by highlighting concerns with the empirical and conceptual validity of the construct 'integrated' as it operates within corporate social responsibility (CSR). We do so by investigating the extent to which foreign national culture and related local issues are incorporated into the CSR policy of 37 multinational corporations, examining strategy development and implementation across global locations. This research suggests that integrated internationalization strategies do not resolve global and local CSR issues. In fact, they reinforce outcomes similar to global strategies, where core issues identified by headquarters are legitimated and local issues are marginalized, an outcome that appears somewhat at odds with the spirit of local responsiveness embedded in CSR thinking.
Original languageEnglish
Pages (from-to)4-22
Number of pages19
JournalBritish Journal of Management
Volume25
Issue number1
Early online date19 Oct 2012
DOIs
Publication statusPublished - Jan 2014

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