The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads

E.G. Smit, P.C. Neijens, R. Heath

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)

Fingerprint Dive into the research topics of 'The differential effects of position, ad and reader characteristics on readers' processing of newspaper ads'. Together they form a unique fingerprint.

Social Sciences

Business & Economics