Over the last 30 years, UK beer sales have been falling while the market itself has experienced a dynamic shift from on-trade to off-trade sales. This article provides estimates of the long-run price, cross price and income elasticities, for both on- and off-trade beer consumption. The results shed light on the changing UK beer market, while also having different implications for imposing beer excise duties and the debate on a minimum price per unit for alcohol.
- Management - Senior Lecturer (Associate Professor)
- Centre for Governance, Regulation and Industrial Strategy
- Institute for Policy Research (IPR)
- Marketing, Business & Society
- Centre for Business, Organisations and Society (CBOS)
- Tobacco Control Research Group (TCRG)
Person: Research & Teaching