The Dark Side of Marketing Communications:  Critical Marketing Perspectives

Research output: Book/Report › Book

7 Citations (SciVal)

Name	Critical Marketing Series
Publisher	Routledge

Access to Document

@book{15a0004753824d9a9b7cc945a561bda5,

title = "The Dark Side of Marketing Communications: Critical Marketing Perspectives",

author = "Tim Hill and Pierre McDonagh",

year = "2020",

month = oct,

day = "29",

doi = "10.4324/9780429504150",

language = "English",

isbn = "978-1-138–58712-0 ",

series = "Critical Marketing Series",

publisher = "Routledge",

address = "UK United Kingdom",

edition = "1st",

}

TY - BOOK

T1 - The Dark Side of Marketing Communications

T2 - Critical Marketing Perspectives

AU - Hill, Tim

AU - McDonagh, Pierre

PY - 2020/10/29

Y1 - 2020/10/29

U2 - 10.4324/9780429504150

DO - 10.4324/9780429504150

M3 - Book

SN - 978-1-138–58712-0

T3 - Critical Marketing Series

BT - The Dark Side of Marketing Communications

PB - Routledge

CY - London and New York

ER -