The Dark Side of Marketing Communications: Critical Marketing Perspectives

Research output: Book/ReportBook

Abstract

A research monograph.
LanguageEnglish
PublisherRoutledge
StatusAccepted/In press - 2018

Publication series

NameCritical Marketing Series
PublisherRoutledge

Cite this

The Dark Side of Marketing Communications : Critical Marketing Perspectives. / Hill, Tim; McDonagh, Pierre.

Routledge, 2020. (Critical Marketing Series).

Research output: Book/ReportBook

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title = "The Dark Side of Marketing Communications: Critical Marketing Perspectives",
abstract = "A research monograph.",
author = "Tim Hill and Pierre McDonagh",
year = "2018",
language = "English",
series = "Critical Marketing Series",
publisher = "Routledge",
address = "UK United Kingdom",

}

TY - BOOK

T1 - The Dark Side of Marketing Communications

T2 - Critical Marketing Perspectives

AU - Hill, Tim

AU - McDonagh, Pierre

PY - 2018

Y1 - 2018

N2 - A research monograph.

AB - A research monograph.

UR - https://www.routledge.com/Routledge-Studies-in-Critical-Marketing/book-series/RSICM

M3 - Book

T3 - Critical Marketing Series

BT - The Dark Side of Marketing Communications

PB - Routledge

ER -