The challenges of pre-launch forecasting of adoption time series for new durable products

P Goodwin, Sheik Meeran, Karima Dyussekeneva

Management

Research output: Contribution to journal › Article › peer-review

31 Citations (SciVal)

723 Downloads (Pure)

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Sheik Meeran
- S.Meeranbath.acuk
- Management - Senior Lecturer (Associate Professor)
- Information, Decisions & Operations - Senior Lecturer
- Centre for Healthcare Innovation and Improvement
Person: Research & Teaching, Teaching & Other