Original language | English |
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Title of host publication | Gender, Culture, and Consumer Behavior |
Publisher | Taylor and Francis |
Pages | 63-86 |
Number of pages | 24 |
ISBN (Print) | 9780203127575 |
DOIs | |
Publication status | Published - 1 Jan 2012 |
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- Business, Management and Accounting(all)