The Bad Taste of Healthy Food Discounts

Iina Ikonen, Aylin Aydinli, Peeter W.J. Verlegh

Research output: Contribution to conferencePaper

Abstract

To understand why existing research has found price promotions less effective in healthy food categories (in comparison to unhealthy categories), we study the impact of price promotions on the tastiness perceptions of healthy food products.
Original languageEnglish
Publication statusPublished - 2019
EventMarketing & Public Policy Conference - Washington, D.C., USA United States
Duration: 6 Jun 20198 Jun 2019

Conference

ConferenceMarketing & Public Policy Conference
Abbreviated titleMPPC
CountryUSA United States
CityWashington, D.C.
Period6/06/198/06/19

Keywords

  • Healthy food
  • Price discounts
  • Tastiness

Cite this

Ikonen, I., Aydinli, A., & Verlegh, P. W. J. (2019). The Bad Taste of Healthy Food Discounts. Paper presented at Marketing & Public Policy Conference, Washington, D.C., USA United States.