The Bad Taste of Healthy Food Discounts

Iina Ikonen; Aylin Aydinli; Peeter W.J. Verlegh

The Bad Taste of Healthy Food Discounts

Iina Ikonen, Aylin Aydinli, Peeter W.J. Verlegh

Management

Vrije Universiteit Amsterdam

Research output: Contribution to conference › Paper › peer-review

Abstract

To understand why existing research has found price promotions less effective in healthy food categories (in comparison to unhealthy categories), we study the impact of price promotions on the tastiness perceptions of healthy food products.

Original language	English
Publication status	Published - 2019
Event	Marketing & Public Policy Conference - Washington, D.C., USA United States Duration: 6 Jun 2019 → 8 Jun 2019

Conference

Conference	Marketing & Public Policy Conference
Abbreviated title	MPPC
Country/Territory	USA United States
City	Washington, D.C.
Period	6/06/19 → 8/06/19

Keywords

Healthy food
Price discounts
Tastiness

Cite this

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title = "The Bad Taste of Healthy Food Discounts",

abstract = "To understand why existing research has found price promotions less effective in healthy food categories (in comparison to unhealthy categories), we study the impact of price promotions on the tastiness perceptions of healthy food products.",

keywords = "Healthy food, Price discounts, Tastiness",

author = "Iina Ikonen and Aylin Aydinli and Verlegh, {Peeter W.J.}",

year = "2019",

language = "English",

note = "Marketing & Public Policy Conference, MPPC ; Conference date: 06-06-2019 Through 08-06-2019",

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TY - CONF

T1 - The Bad Taste of Healthy Food Discounts

AU - Ikonen, Iina

AU - Aydinli, Aylin

AU - Verlegh, Peeter W.J.

PY - 2019

Y1 - 2019

N2 - To understand why existing research has found price promotions less effective in healthy food categories (in comparison to unhealthy categories), we study the impact of price promotions on the tastiness perceptions of healthy food products.

AB - To understand why existing research has found price promotions less effective in healthy food categories (in comparison to unhealthy categories), we study the impact of price promotions on the tastiness perceptions of healthy food products.

KW - Healthy food

KW - Price discounts

KW - Tastiness

M3 - Paper

T2 - Marketing & Public Policy Conference

Y2 - 6 June 2019 through 8 June 2019

ER -

The Bad Taste of Healthy Food Discounts

Abstract

Conference

Keywords

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Cite this