Original language | English |
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Title of host publication | The Aging Consumer |
Subtitle of host publication | Perspectives from Psychology and Economics |
Editors | A. Drolet, N. Schwartz, C. Yoon |
Place of Publication | London, U. K. |
Publisher | Routledge |
ISBN (Print) | 9781848728103 |
Publication status | Published - 2010 |
Publication series
Name | Marketing and Consumer Psychology Series |
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