That's why it matters: how knowing creates value

This article develops our understanding of how knowing creates value.It contributes to the interactionist perspectives on knowledge in three particular ways: first, it recognizes that knowledge is only valuable when it is enacted, i.e. know-how-in-action (KHiA). Second, it develops a typology of value creating options, i.e. clones, talent rich, resource rich and synergists, which represent multiple options that we can enact. These value creating types are sensitive to the socio-systemic and personal nature of knowing. Finally, it addresses the power dynamics within each value creating option. This lens re-introduces the individual power dynamics which impact on future value-creating processes.