Territoires, produits et identités en mutation : Les Hautes-Côtes en Bourgogne viticole

The issues of places, products and denomination of Origin have been at the core of the agricultural debate in Europe. In this context, France and its secular "terroir" illustrates many of the aspects of a successful transformation of agricultural regions in crisis. Following the decree of 4 August 1961, the Hautes-Côtes in Burgundy have been granted a Denomination of Origin which was the result of a major political and professional movement organised by a committed group of local farmers and wine-growers. This article will discuss the role of the Denomination of Origin in constructing, differentiating and emblematising the wines of the Hautes-Côtes. One of the main questions will be to assess to what extent the economic policies implemented have helped to restructure the region in relation to the granting of the Denomination of Origin. The article will also examine the relationship between the Hautes-Côtes and its neighbourhood vineyard, the Côte. Finally, the relationship between territory/"terroir", product and identity will be explored.