Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations

B A S Martin, J Gnoth, Carolyn Strong

Research output: Contribution to journalArticlepeer-review

57 Citations (Scopus)
Original languageEnglish
Pages (from-to)5-20
Number of pages16
JournalJournal of Advertising
Volume38
Issue number3
DOIs
Publication statusPublished - 2009

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