Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations

B A S Martin, J Gnoth, Carolyn Strong

Research output: Contribution to journal › Article › peer-review

100 Citations (SciVal)

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title = "Temporal construal in advertising: the moderating role of temporal orientation and attribute importance upon consumer evaluations",

author = "Martin, {B A S} and J Gnoth and Carolyn Strong",

year = "2009",

doi = "10.2753/JOA0091-3367380301",

language = "English",

volume = "38",

pages = "5--20",

journal = "Journal of Advertising",

issn = "0091-3367",

publisher = "M.E. Sharpe Inc.",

number = "3",

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AU - Martin, B A S

AU - Gnoth, J

AU - Strong, Carolyn

PY - 2009

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VL - 38

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JO - Journal of Advertising

JF - Journal of Advertising

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